Digital & E-Commerce Marketing in Action: Strategy, Analytics, and AI-Enabled Growth

In a world where algorithms, platforms, and customers are constantly evolving, marketers need more than tactics-they need a clear roadmap. Digital and E-Commerce Marketing in Action: Strategy, Analytics, and AI-Enabled Growth gives students and practitioners a practical, step-by-step guide to building modern digital strategies that actually perform in a data-rich, AI-driven marketplace. From search, social, and email to omnichannel experiences, retail media, and automation, this book integrates strategy, tools, and metrics into a single coherent playbook. Clear explanations, current cases, and applied activities help readers understand how to design campaigns, interpret data, and use AI responsibly to drive growth in real organizations.