Marketing for Hospitality and Tourism (Pearson+)

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For courses in hospitality sales and marketing.

Market leader in hospitality marketing around the world

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide, written by marketing thought leader Philip Kotler and industry experts. The text explores a full spectrum of areas and roles in hospitality and travel, while applying theory to real-world industry situations.

The 9th Edition was thoroughly revised based on extensive feedback from students and instructors as well as the expertise of a new co-author, Cristian Morosan. This edition emphasizes the major forces affecting marketing today, including uses of artificial intelligence for shaping marketing and customer service strategies.